Publicity and promotion

To sustain your play provision, you will need to keep telling local decision-makers and other community members about the play setting and how important it is to local children, their families and the community.

This is also an excellent way of bringing people – adults and children – together to show support for your project.

This means:

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Useful resources

Community spaces: publicity toolkit: Groundwork toolkit designed to meet the requirements of the Community Spaces grant but includes general information to promote your project and working with the press and the media.
Outdoor Play Campaign Toolkit: Online resource aimed at local authorities to spread the message about the benefits of outdoor play. The communications guidance and materials are also useful for voluntary and community groups planning a campaign strategy to promote children’s play.
Play Day: Provides information and resources for groups to organise local events which promote the right to play including working with the media and how to publicise your project.