Play champions and others with influence
Before you start, find out what type of local
authority or council you have.
If you live in a large town or city, there will probably be just
one council, although many new town and urban councils are being
created every year. If you live in a rural area it is more likely
that there will be a two-tier arrangement with a county council and
district, borough or city councils. In many rural and
urban regions play areas may be the responsibility of parish
or town councils.
The next step is to contact your local councillors – there are
nearly 100,000 across the UK, so there will probably be several
representing your area. If you live in an area with a two-tier
arrangement there will be councillors elected to the county council
and to district, borough and city councils. In rural areas and
towns, it is likely you will also have community, parish and town
councillors.
To get maximum help and support for your project, you
should:
- Raise awareness of your project by getting in touch with local
children and parents, through schools, children’s centres, local
youth services or other play projects.
- Find out who might be the most influential people and
organisations in your neighbourhood, village, city or town and
learn about their jobs and responsibilities, making yourself and
your project known to them.
- Spread the word as widely as possible by, for example,
attending MP and councillor surgeries and meetings where the use of
public space or children’s services are being discussed and
offering relevant information and your contact details.
- Find out if there are other similar projects and see how you
can work together.
- Be open to how you might help meet other organisations’ targets
as well as to how they can help you.
It will also help you enormously if influential local people
support your project and put your case forward to relevant
organisations and decision-makers.
These local champions might emerge as the project progresses.
They might already be established within the local community, or
you might have to search actively for them.
Ideally, your local champions will have influence and be able to
generate support and identify resources – whether financial or ‘in
kind’. Your champions might also be members of the neighbourhood
who are able to attend meetings and argue the case for your
project.
Some local authorities have a designated play champion. Ideally
this will be a senior elected council member. There may already be
an active Play Partenrship set up, involving local voluntary and
charity providers as well as local councils. You will want to make
the play champion aware of your project, as they may support your
cause, but it is also worth having a local champion with a
particular interest in your group, for example your local
councillor.
It’s always worth finding out about the interests of your local
councillor, the council committees they sit on, and the causes they
champion.